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the fifty fifty percent off store: Katie Sage, Adam Cantor

Thu. June 2nd 2016 - Sun. June 19th 2016 the fifty fifty arts collective By Donation

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the fifty fifty percent off store: Katie Sage, Adam Cantor

the fifty fifty percent off store is a subversion of the popular notion of “Vi...
Event can be attended in person In-Person Event
Thu. June 2nd 2016 - Sun. June 19th 2016 the fifty fifty arts collective (All Ages)
Monday 10:00am-1:00pm / Tuesday 10:00am-3:30pm / Wednesday 1:00pm-3:30pm / Thursday 10:00am-3:30pm / Saturday 12:00pm-3:00pm/ Sunday 9:00am-12:00pm Closed most holidays By Donation
Opening: Thursday 2nd June 2016
7PM - 10PM


Katie Sage
Adam Cantor

Presented by:

Pretty Good Not Bad (Festival)
WHAT IS PGNB ALL ABOUT? Providing a platform for new musi...
2725 Rock Bay Ave Victoria BC
the fifty fifty arts collective
the fifty fifty arts collective, located in unceded and occu...
Open / Operational

Event Description

the fifty fifty percent off store is a subversion of the popular notion of “Victoria” as an idyllic tourist destination. Behind the superficial pantomime erected for the blocks of tourists milling up from the cruise ships is a city out of touch with its own history and troubles. Homelessness is rampant; rental occupancy is close to zero, yet expensive mansions are selling for millions. Meanwhile, business after business is shuttering up downtown, because the rent has become so unmanageable.

“Victoria” has a difficult history. There is an acrimonious relationship between the government and the indigenous people of the area stretching back to the first Hudson’s Bay Company fort. The city is built on unceded territories. The Garry oak meadows, once the foundation of local food systems, have been razed to build golf courses and strip malls. Horrifically racist incidents mar “Victoria’s” past. Yet none of these matters are openly acknowledged. The façade “Victoria” puts up as a sleepy enclave of charming old England doesn’t allow for such thorny conversations.

This store, then, presents a gift shop and tourist hub atmosphere that reflects an alternative representation of “Victoria”. Post cards and brochures offer up descriptions of “Victoria” with a counter-narrative vision. The store offers photographs on the walls using a combination of digital and analogue mediums.

Meanwhile, gift shop tee-shirts, hand stitched from vintage clothing, contain messages one certainly wouldn’t find in the popular shops along Government Street. Here, the twist on the prototypical souvenir is accentuated by the fact that the shirts are constructed out of scraps.

The store features clothing and postcard racks, as well as benches are all hand built combining old growth wood, salvaged from gentrification/renovation projects in Chinatown and Market Square, in combination with a series of racks and metal taken from dumpsters behind chain stores. The history of the city is literally becoming scrap for the dumpster.

The fifty fifty percent off store is meant to be playful, but at the same time, it seeks to hold a troublesome mirror up to “Victoria”. The object is to record and question the massive physical and mental dispossession currently occurring here in “Victoria” as the city enters into a new phase of gentrification.


the fifty fifty arts collective
2516 Douglas Street
Art Gallery
Open / Operational

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the fifty fifty percent off store: Katie Sage, Adam Cantor @ the fifty fifty arts collective Jun 2 2016 - Aug 13th @ the fifty fifty arts collective

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